As an entrepreneur or small business owner, you probably learned something pretty quickly: there are lots of mental hurdles to overcome in your journey. You may not have expected the imposter syndrome or anxiety that can come with starting your own business. When I first started out, I heard about mindset exercises and was immediately turned off.

As business owners, we are always doing the best to manage our money and spend it well. With that in mind, I’m going to be super honest with you: if you aren’t testing your Facebook ads, you are wasting your time and money.

Chances are you’ve heard everyone (and their mom 🙄) talk about the importance of long-form content. Podcasts. Youtube. Blogging. Everyone is saying it’s a must. But when it comes to your long-form marketing plan, it gets a little quiet. How exactly do you attract people to your long-form content? Do you simply cross your fingers or hope your SEO strategy leads them there?

We all know the saying, “You have to spend money to make money.” But what exactly are you supposed to spend on? And how much? Don’t worry - I’m sharing a marketing budget breakdown, so you know exactly where to be spending your precious bills (and get the most bang for your buck).

There is a lot of talk about freelancing and starting a freelancing business. So much talk, that you might have wondered how to start freelancing yourself! Recently, I chatted with Aubree Malick about exactly that. How do you get a start with freelancing?

Gas prices are on the rise. The housing market is climbing. I wish I could say Facebook Ad prices were immune, but I keep hearing it from everyone, “Facebook Ads are getting more expensive!” I totally understand the concern. As small business owners, we have to monitor our budgets closely. But before you have a breakdown, there are some things you can do to reduce the cost of your ads.

Lead magnets can be one of the most effective strategies for generating leads and sales in your business. However, without the right funnel in place, potential leads can slip through the cracks. Luckily, as a Facebook Ad strategist, I’ve worked with a lot of clients to help them create successful lead magnets. Whether your goal is to generate more sales or make sure your lead magnet is ready for Facebook Ads, these tips will put you on the right path.

You’ve probably heard about Ideal Customer Avatars, but I have some shocking news - I hate them! Seriously…

I want to give you a simple breakdown of how to write Facebook Ads using audience personas because it’s much easier than you might think!